She already got you a better price.

JILLIAN is an autonomous procurement agent for independent dental practices. She logs into every vendor portal you already use, shops 100+ vendors simultaneously, finds the lowest true landed cost on every item, and places the order.

The practice pays less. The practice does nothing.

Currently onboarding founding practices
22–25% Distributor markup over true cost
100+ Vendors searched on every order
14% JILLIAN's flat management fee
$12B US dental supply market — dental only
The problem

Distributors designed their pricing model around a gap your practice has no time to close.

Independent dental practices spend 22–25% more on supplies than they should. Not because better pricing doesn't exist — it does, across hundreds of vendors — but because finding it requires time, expertise, and access that no practice staff has.

Your rep has a discount ceiling you've never seen. The same gloves you ordered last month from Benco are available at a materially lower price from another vendor your practice already has access to. Nobody in your building has time to find that out. Your rep has no incentive to tell you.

JILLIAN closes that gap on every order, automatically.

Real result · Independent dental practice

The setup: Busy pediatric practice. $58,000 annual supply spend. Their longtime Benco rep was leaving for Burkhart — and wanted to pull the office with them. Benco assigned a new rep determined not to lose the account. Both offered their absolute best: "DSO-level" — the deepest discount tier they carry.

Benco
New rep fighting to retain the account. DSO-level pricing. Their best offer.
Lost by $818 (16.6%)
Burkhart
Former rep poaching the account. DSO-level pricing. Their best offer.
Lost by $1,375 (25.1%)
goJILLIAN
100+ vendors. Lowest true landed cost per item. Flat 14% management fee.
WON

Both distributors were motivated, competitive, and offering their floor pricing. JILLIAN won on total landed cost — not negotiation. The founder spent 13+ months running this exact workflow manually before building goJILLIAN from scratch.

How it works

An Authorized Procurement Agent who works before you wake up.

01 — Sees
Your actual negotiated prices
JILLIAN logs into every vendor portal using your own authenticated credentials. She sees your real negotiated prices — not catalog prices. Not estimates.
02 — Learns
Your practice, deeply
Every order builds Practice DNA — your brand preferences, carrier avoids, equipment-linked requirements, ordering patterns. She knows your practice better than your rep after the first month.
03 — Acts
Places the order
She shops every vendor simultaneously, calculates true landed cost including shipping, and places the order. You receive a monthly Insider Report showing exactly what was saved and where.
04 — Compounds
Gets smarter with every transaction
Every order adds to an authenticated cross-vendor intelligence corpus. The same problem never costs twice. JILLIAN improves with every practice, every order, every month.

One flat 14% management fee on managed supply spend. No membership. No per-order charges. No hidden costs. The practice pays less on net — or JILLIAN isn't doing her job.

The moat

The workflow is duplicatable. The data is not.

In the age of agentic coding, any competitor can replicate the workflow. What they cannot replicate is what the workflow produces: authenticated, cross-vendor purchase history built from real orders at real prices across real independent practices.

"A competitor can copy the code. No one can copy the data."

Every order placed, every invoice ingested, every price comparison run adds to a compounding intelligence corpus. That corpus is what makes Practice DNA possible — the per-practice intelligence layer that remembers every brand preference, every carrier avoid, every equipment-linked supply requirement — and what makes the platform structurally unreplicable by any competitor who starts today.

This is not a SaaS business. The correct category is managed services. At scale, managed services businesses trade at 8–12× EBITDA. goJILLIAN models at 6× as the bear case.

"Companies will employ AI Factories that produce intelligence as a service. More offices → smarter AI → better prices for everyone."
Jensen Huang, NVIDIA — on the AI Factory model
Status

Now in development. Founding practices onboarding.

goJILLIAN is currently onboarding its founding cohort of independent dental practices. The platform is under active development. Investor materials are available on request.

hello@gojillian.com